TikTok has recently updated its terms of service and privacy policy, prompting users in the United States to agree to the changes before continuing to use the app. These adjustments stem from TikTok’s shift to US-based ownership—a move mandated by the US government to ensure continued operation within the country. The new entity, TikTok USDS Joint Venture LLC, backed by investors including Oracle, now has broader access to user data.
Many users likely clicked “Agree” without fully understanding the implications. However, these changes significantly expand TikTok’s data collection practices, raising concerns about privacy and surveillance.
Precise Location Tracking Now Enabled
The most notable update is TikTok’s new ability to collect precise location data. Previously, the app relied on approximate location derived from SIM cards and IP addresses. Now, with user permission, TikTok can access GPS-derived location, tracking exact whereabouts.
This isn’t unique to TikTok. Instagram and X also collect similar granular location data. However, the shift marks a significant expansion of TikTok’s tracking capabilities. The privacy policy explicitly states:
“We collect approximate or precise location information from your device if you choose to enable location services for the TikTok app within your device settings.”
AI Interactions Are Now Monitored
TikTok’s updated policy also explicitly covers data collected from interactions with its AI tools. This includes prompts, questions, files, and generated outputs. The platform logs metadata about these interactions, such as timing, location, and user identification.
This means TikTok now formally tracks and stores user input to its AI features, which could include sensitive information or personal preferences. The new policy states:
“We automatically collect … metadata that is automatically uploaded in connection with your AI interactions… such as how, when, where, and by whom the prompt was sent.”
Expanded Advertising Network
TikTok’s privacy policy now allows the platform to leverage user data for more targeted advertising outside the app. This means the information collected within TikTok can be used to serve relevant ads on other websites and platforms.
The update also explicitly mentions “publishers” as partners in data collection, suggesting TikTok may share user information with third parties to refine ad targeting.
These changes signal a more aggressive approach to data collection under US ownership. While framed as a necessity for continued operation in the US market, they raise questions about user privacy and the extent of surveillance on the platform. The updates underscore the need for users to carefully review privacy settings and understand how their data is being used.
