OpenAI will introduce advertising to free and lower-tier ChatGPT subscriptions, a move that could reshape how the popular chatbot operates. Meanwhile, Anthropic is refining its AI ethics through the “Claude Constitution,” aiming to build a chatbot that behaves responsibly.
OpenAI’s New Revenue Strategy
For the first time, ChatGPT will display ads to users who do not pay for premium tiers. OpenAI hasn’t specified exactly how ads will appear, but this change signals a shift toward monetization beyond subscriptions. The challenge will be balancing revenue generation with maintaining the chatbot’s utility and user trust.
This decision comes amid increasing costs for running large language models (LLMs). AI development requires massive computing power, and OpenAI needs new funding streams to sustain operations. However, poorly implemented ads could degrade the user experience and drive people to alternatives like Claude or Google’s Gemini.
Anthropic’s AI Ethics Framework
Anthropic, the company behind Claude, has released its “Claude Constitution,” a set of principles designed to guide the chatbot’s behavior. These rules cover topics like safety, honesty, and respect for human values. The goal is to prevent the AI from generating harmful or misleading responses.
Amanda Askell, Anthropic’s in-house philosopher, explains that teaching an AI “good” behavior is complex. Unlike humans, chatbots lack inherent morality. Instead, they must learn from explicit rules and reinforcement training. This approach requires ongoing refinement as AI capabilities evolve.
Key Takeaways
ChatGPT’s move into advertising is a natural step for a business trying to scale. Anthropic’s Constitution is a reminder that AI ethics are not an afterthought. Both strategies show the evolving landscape of AI, where economic pressures and moral considerations intersect.
